Thoughtful. Quirky. Passionate. Smart. Strategic. These are some of the words Aryeh has overheard his colleagues use to describe him and his work. Who is he to argue? 
Aryeh is a creative director/copywriter with deep roots in both consumer and professional healthcare. He inspires and nurtures his creative teams, drives cross-functional collaboration, and develops strong client relationships. All with one goal in mind: making advertising that connects with humans. (If a few awards accumulate in the process, well, that doesn’t hurt.)

Work History
SVP/Creative Director, Rise & Run/IPG Health
2023-present
Erleada, Akeega, Wainua, Carvykti, Ctexli, Cholbam. HCP & DTC.
SVP/Creative Director, AREA 23
2017-2023
Shingrix, Nubeqa, Uplizna, Abrysvo. HCP & DTC. Led Global and US launches of Shingrix
and US launch of Nubeqa for metastatic hormone-sensitive prostate cancer.
VP/Creative Director, Publicis Lifebrands Medicus NY
2015-2017
Co-led the entire Humira creative team. Launched Hidradenitis Suppurativa and Uveitis indications. HCP only.
VP/Creative Director, Digitas Health NY
2007-2015
Abilify, Allegra, Auvi-Q, Chantix, Erbitux, FluMist Quadrivalent, Ixempra,
Opdivo, Sprycel, Viagra. HCP & DTC.
VP/Group Copy Supervisor, DraftFCB Healthcare NY
2005-2007
FluMist, GSK Vaccine Portfolio. HCP only.
Copy Supervisor, Grey Healthcare
2004-2005
Actonel, Cardizem LA, Dulcolax, Fluarix. HCP & DTC.
Freelance, CementWorks, Saatchi Healthcare, Wishbone
2001-2004
Androderm, Avapro/Avalide, Boehringer Ingelheim, Entocort, Epipen, Feverall,
Nexium, PDR. HCP & DTC.
Sr Copywriter, FCB NY
Pre-2001
AT&T, Fila, LifeSavers, Prego, Snackwell’s, Northwest Airlines, Sunbeam,
US Postal Service, V8
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